Welcome to Signature Brands

We Make the Sprinkles. You Make the Memories.


Looking to beat the summer heat with a cool summer treat? It's heating up outside and it's the perfect time to try out a new ice cream recipe. If cupcakes and cookies are more your thing, add a special touch with our sprinkles, icings, and other fun decorations to really wow your friends and family. Looking for the perfect new treat that tastes as good as it looks?

Check out our recipes section in the Inspiration Center for some great decorating tips and creative recipe ideas that will make your treats stand out from the crowd. Be sure to take a glimpse at the variety of Betty Crocker, Cake Mate and Marble Mix’ins products in the Our Products section. We're sure you'll find everything you need to inspire some sweet treats!




Time to try out some new recipes this summer to really wow your friends and family. Summer is the perfect time to try out our Oreo Ultimate Icings and S'mores Dessert Toppings. They make the perfect addition to any brownie, cookie, cupcake, or ice cream treat. Don't forget our decors and other icings to really take your summer goodies up a notch. With our products, you can give your sweets an effortless wow factor that really taste as good as they look!

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What is your favorite sweet treat to celebrate Easter?
Cupcakes
Cookies
Brownies
Cakes
Other