Welcome to Signature Brands

We Make the Sprinkles. You Make the Memories.


It’s time to start gearing up for Easter, and we’ve got just what you need to brighten up the holiday with sweet treats inspired by the spring season. Think outside of the box with cupcakes decorated as Easter bunnies, cookies colored to look like eggs, and plenty of other creative ideas that will have the whole family eager to participate. Don’t fill your loved ones’ Easter baskets with the same plain candy- instead, opt for homemade goodies that show just how much you care.

Check out our recipes section in the Inspiration Center for some great ideas to make your desserts stand out from the crowd. Be sure to take a glimpse at the variety of Betty Crocker, Cake Mate and Marble Mix’ins products in the Our Products section. We’re sure you’ll find everything you need to ring in the spring in the most delicious way possible!



Shamrocks, leprechauns, parades, green, green and more green! St. Patrick’s Day is right around the corner, and no celebration is complete without festive treats baked and decorated with your own special touch. We’ve got all the green decorating products you need, like icings, gels, food color and decors, to create the perfect St. Patrick’s Day desserts. Show your loved ones how lucky you are to have them!

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What is your favorite sweet treat to prepare during the spring season?
Brownies
Cupcakes
Cookies
Cakes or Pies
Other