Welcome to Signature Brands

We bring family and friends together to
enjoy and celebrate life's big and small events

Betty Crocker™

Betty Crocker® dessert decorating products make every day a sweet celebration.

Cake Mate

Is Simply Designed with You in Mind. We inspire flair with stylish products that help you add a personal touch and take decorating to the next level.


PAAS® makes the Easter tradition of dyeing and decorating Easter eggs fun for the whole family. With a variety of kits to choose from, you will never decorate an egg the same way twice!

Pumpkin Masters

Pumpkin Masters® is the creator of the world's first pumpkin carving kit that makes it easy to create intricate, decorative pumpkin designs. Since its introduction, the Pumpkin Masters® carving kit has changed the way millions of Americans celebrate Halloween.